style spotlight: ode to olsen

Sunday, November 20, 2011


You might know them as the adorable duo that joint-played Michelle Tanner on the television series Full House or the two tween stars that lead the popular video series The Adventures of Mary-Kate and Ashley, but this twin dynamic is more than their direct-to-video celebrity. The Olsen twins have foraged a name for themselves and proven they are here to stay. Not only have these two been listed as Forbes eleventh-richest women in entertainment, with an estimated net worth of $100 million, but they have branded everything from clothes, books, fragrances, magazines, movies and posters to fashion collector dolls. Now, the girls, matured and professional, step up to lead the fashion world as emerging entrepreneurs, fashion icons (see Mary-Kate's signature 'bohemian-bourgeois" look), and head fashion designers of their own high-end couture label, The Row. As a budding design house, launched in 2007, The Row has emerged with consistent collections focusing on clean, classic lines, ultra-refined silhouettes and the perfect fit. The line has expanded to include a complete range of sophisticated essentials, from the perfect pair of leather leggings and evening dresses to elegantly tailored knitwear and outerwear.  In 2009 Ashley and Mary-Kate were deemed members of The Council of Fashion Designers of America and in 2011, were nominated by the CFDA for the Swarovski Award for Womenswear.  With their commitment to workers rights (in 2003 the duo signed a pledge to allow all the workers that sew their line of clothing in Bangladesh full maternity leave), their growing credibility in the fashion world and their booming franchise and fashion label, the two are bound to stay relevant and critical in the future of the fashion industry. 

SHOP THE DESIGNS / THE ROW


 

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